The Brief
Create a brand, full app interface set, and advertisement pieces for a smart calendar app.
The Process
I started this project with in-depth market research, I focused on my demographic and created a brand first.
Once the colors and tone of the brand were set, I developed the UX and UI of the app following standard product development practices, going through the full process of creating UX maps, sketching ideas, wireframes, and UI component prototypes. I then pieced all development work together, created an interactive prototype, and created a full set of mockups and brand guidelines documentation.
The following work consisted of working closely with the back-end and front-end teams to ensure the developed product matched our requirements.
The Outcome
1x Branding presentation with sample letters, mockups, websites etc.
1x Fully prototyped Adobe XD file with 50+ screen designs.
![](https://cdn.myportfolio.com/d47696b0-e210-41f2-bb0d-3e873438e9b1/7370a506-f1a9-4fd5-839d-492f55d11308_rw_1920.png?h=4d5f5c137328f25f218e25eb01c86318)
![](https://cdn.myportfolio.com/d47696b0-e210-41f2-bb0d-3e873438e9b1/e07b667b-5f5c-463c-a1d2-dec0483cc225_rw_1920.png?h=0fa179183301a0bf69f87ba32daf478c)
![](https://cdn.myportfolio.com/d47696b0-e210-41f2-bb0d-3e873438e9b1/bbaca0ea-e41d-456b-9d78-6f8bb2167fae_rw_1920.png?h=b78d46b89f74b40f14be5eeee40e1bfa)